Cowboy Up: Inside the Extreme World of Bullriding presents a fascinating examination of the sport’s key players, including the bull riders, bullfighters, stock contractors, barrel men, the medical doctors and even the bulls. Mixing heart-stopping bull riding action & interviews with such legends of rodeo as Tuff Hedeman, Cody Lambert and John Growney along with others like Rob Smets, Joe Baumgarter, Allen Nelson, George Michael & Dr. Tandy Freeman. It also presents an exclusive conversation with Clyde & Elise Frost, parents of the legendary bull rider, Lane Frost. 95 mins.