With personalities and stories that are better than fiction, fate has made this band of bullriding brothers richer than fiction would have them. This Is Not A Rodeo is a modern day cowboy story.
This is not a rodeo! The true story of the Professional Bull Riders...Who turned a simple idea into their american dream.
"This is not a rodeo!" The declaration that marks the opening of every Professional Bull Riders event. A simple statement that summarizes the mission of the 20 bull riders that parted ways with rodeo in 1992 to start a bull riding league of their own. Like any worthwhile story, this is not without conflict and even tragedy, along the way to ultimate glory.
