This is not a rodeo! The true story of the Professional Bull
Riders...Who turned a simple idea into their american dream.
"This is not a rodeo!" The declaration that marks the opening of every
Professional Bull Riders event. A simple statement that summarizes the
mission of the 20 bull riders that parted ways with rodeo in 1992 to start a
bull riding league of their own. Like any worthwhile story, this is not without
conflict and even tragedy, along the way to ultimate glory.
With personalities and stories that are better than fiction, fate has made
this band of bullriding brothers richer than fiction would have them. This Is
Not A Rodeo is a modern day cowboy story.